Why the future is still bright for build-to-rent

Build to rent remains an attractive long-term investment

The build to rent sector is doing well. According to the latest figures from the British Property Federation, there’s been a 12% increase in the number of BTR homes either planned, under construction, or completed in the last 12 months and that will translate into more than 150,000 additional flats coming onto the market. Outside London, the picture is even rosier with a 58% hike in units since this time last year.

It is too early for the BPF figures to reflect the impact of coronavirus on the build-to-rent sector’s housing pipeline but the BPF’s head of policy, Ian Fletcher, sounded an optimistic note this week,  saying the sector remains attractive to investors. Anecdotal evidence from operators and developers supports their view, so we spoke to Sam Hay, MD of Ringley’s Manchester-based lettings division Life by Ringley, to get her insights into how the sector is faring.

Perhaps surprisingly, with so many people furloughed, rent arrears have not been a major issue to-date. “We have attempted to eradicate rent arrears by staying in contact with residents from day one and keeping them informed of what help is available if needed,” says Sam. “We are also being clear about the information we would require if tenants do feel they need a rent reduction or rent arrears arrangement. It’s important to ensure they understand that there is no rent free period and it will only be a deferral, so it’s better they remain up to date”.

The other potential problem for agents, is how to safely maintain social distance in build to rent blocks, but this is being carefully managed, with communal areas such as gyms, roof gardens and swimming pools currently closed to residents. Visiting contractors also pose a challenge but Sam says those she deals with are still attending blocks weekly to sanitise the communal areas and to attend emergencies – such as a recent sewage leak –  that can’t wait. “We ensure that contractors are not ill and show no symptoms and always communicate with residents in advance so they know a contractor is coming,” says Sam. Life by Ringley is also offering initial virtual viewings for potential tenants and is sending residents a weekly email of suggestions for things to do while in lockdown plus online community chats and quizzes.

Jacqui Daly from Savills residential research, which produces the build to rent figures for the BPF, told Show House magazine this week that once the country is out of lockdown, build-to-rent developers should be confident to progress stalled developments.  “We’d expect high levels of uncertainty to increase demand for rented accommodation as people look to avoid longer term commitments such as mortgages, or if borrowing remains more constrained.  At the same time, we expect to see the leveraged buy-to-let sector remain under pressure, driving demand into build-to-rent”. She said.

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Virtual viewings – is this the future for lettings?

Will viewing homes remotely become the new normal?

In the current climate, if you have an empty or soon-to-be-empty property you may well be worried about finding a new tenant and wondering what your letting agent is doing about it?

At Life By Ringley we’ve got the solution to this problem. In the last few weeks, we have adapted quickly to virtual viewings and they are now on offer to all our clients.

In fact, we’re no strangers to the concept.  As we’re located in Manchester city centre, we often work with potential tenants who are not from the UK, and to whom we show properties via video link before they travel to the country. So when the lockdown was announced we were a little ahead of the game as we had already made videos of most of our properties.

However, like everyone else, we’re on a steep learning curve. The way in which we conduct today’s viewings compared to just three weeks ago is on another level! Our videos are now more like 3D virtual tours and that means we’re able to let properties in a traditional manner, but much more quickly. The virtual process means that we have eliminated the need to travel to and from the property and decisions can be made in an instant. This, in turn, moves along the applications and the move-in process much more swiftly.

All our viewings are conducted via video chat so that a relationship is still created between the potential tenant and the team member. Their questions can be answered there and then without having to allow clients time to watch a video link and then call them back to find out if they are interested in the property.  The technology is flexible and easy to use and we are able to show multiple properties within minutes. The time saved at our end is astronomical and the viewer saves time too – which is what we all want.

Despite the current health emergency, having mastered the basics of video viewings means we can continue with our day to day business. Our next challenge is to make videos of the outside of the buildings we let so we can show our customers the exteriors as well as the common areas. That way they get to see the whole of the building. In the future we also plan to include shots of local restaurants, bars and other amenities close by, so that once those businesses are up and running again we can show the lifestyle that the residents could enjoy by living there.

So if you do have an empty property to let, maybe think about obtaining your own video and using social media to push it out to the local community. Facebook ads are currently extremely affordable and are what is working best for us at the moment.

We truly believe that virtual viewings are the way forward for renters. This technology is something that we will be taking very seriously in the future and investing both time and money to perfect.